Liking: #2 of Six Principles of Influence for Fundraising
Your donor likes some things and people more than others. It’s important to be aware of this dynamic in your fundraising efforts.
Your donor likes some things and people more than others. It’s important to be aware of this dynamic in your fundraising efforts.
Reciprocation: when a person does something first, others are more inclined to do something in return.
Gift-giving to donors can be problematic; is it really necessary?
There are other reasons to meet with donors besides making an “ask.” Remember, you’re in a relationship, a partnership to change the world.
Having the right moves is so critical to success in major gifts. We know this! But, too often, we just put our hands out and go for the money.
10 things you can do that can sever your donor relationships.