Maybe This Is Why Your Donor Isn’t Responding
If you have a caseload donor who is unresponsive, it’s possible that your outreach doesn’t match their communication preferences.
If you have a caseload donor who is unresponsive, it’s possible that your outreach doesn’t match their communication preferences.
Communications with donors should be driven by their preferences and comfort level, not yours.
Planning your work with donors seems artificial and time-consuming. But once you’ve done it, you’re free to build relationships more effectively.
MGOs who don’t respect donors’ communication preferences are doing themselves, and their organizations, a disservice.
The first step in creating value for a donor is thanking beyond a donor’s expectations.
Set your MGO’s goals on the number of meaningful connections created each month, not visits or calls. This moves you toward your real objective.