Mid-Year Check Up #2: Which Donors Require More of Your Time?
Donors differ in potential and value. It’s worth your time to put them in tiers and spend your time accordingly.
Donors differ in potential and value. It’s worth your time to put them in tiers and spend your time accordingly.
When you talk to or meet with a donor, make sure you record it afterward. Remembering what happened is important!
There’s a right and effective way to do major gifts, and that’s true in two different ways.
Throw out the old metric of face-to-face meetings and phone calls, and instead embrace the regular creation of “meaningful connections” with donors.
MGOs need to keep things simple and straightforward. Do NOT chase shiny new ways to do things. They will kill you and your program.
Learn your donor’s story and make that central to your fundraising work. But more than that, write it down for others as well.