You Can’t Spend All Your Time with a Donor Just Because You Like Them
Here’s how you tier your portfolio for major gifts.
Mid-Year Check Up #2: Which Donors Require More of Your Time?
Donors differ in potential and value. It’s worth your time to put them in tiers and spend your time accordingly.
Qualify or Cultivate? You Can Do Both!
You can cultivate your current donors and qualify new donors at the same time. You just need a plan!
Engage Your "C-list" Donors
Too often our lowest-giving “major” donors get very little attention from MGOs. And it’s true that your “A List” should get the most. What can you do?
How the Wrong Focus Drives Down Revenue
Major Gift Officer turnover and low morale can be fixed by renewing your focus on these four key tasks for every officer. The right focus will lead to an increased revenue.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
