Here’s how you tier your portfolio for major gifts.
Donors differ in potential and value. It’s worth your time to put them in tiers and spend your time accordingly.
You can cultivate your current donors and qualify new donors at the same time. You just need a plan!
Too often our lowest-giving “major” donors get very little attention from MGOs. And it’s true that your “A List” should get the most. What can you do?
Major Gift Officer turnover and low morale can be fixed by renewing your focus on these four key tasks for every officer. The right focus will lead to an increased revenue.