Six Principles of Influence for Fundraising: #1 – Reciprocation
Reciprocation: when a person does something first, others are more inclined to do something in return.
Reciprocation: #1 of Six Principles of Influence for Fundraising
If you give first, they will give more often. If you just put these four ideas about reciprocation into effect in your donor management, it will revolutionize your relationships and significantly affect your donors’ giving.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
