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Six Principles of Influence for Fundraising: #1 – Reciprocation

Six Principles of Influence for Fundraising: #1 – Reciprocation

by Richard Perry and Jeff Schreifels | Jul 22, 2020 | Giving, Personalization, Reciprocation | Donor-Centered, Major Gifts, Moves Management

Reciprocation: when a person does something first, others are more inclined to do something in return.

Reciprocation: #1 of Six Principles of Influence for Fundraising

Reciprocation: #1 of Six Principles of Influence for Fundraising

by Richard Perry and Jeff Schreifels | May 27, 2015 | Giving, Personalization, Reciprocation | Donor-Centered, Giving, Major Gifts, Moves Management, Uncategorized

If you give first, they will give more often. If you just put these four ideas about reciprocation into effect in your donor management, it will revolutionize your relationships and significantly affect your donors’ giving.

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