Major Donors Love When You Tell It Straight (not Manipulate)
The path to a lasting relationship with your donor is to never cross the line from social influence into manipulation.
Major Donors Love Transparency
Donors can tell when you’re stretching the truth, even for the best of reasons. As they trust you more, they’ll give more.
Things Major Donors Love/Hate: Telling It Straight vs. Manipulation
The path to a lasting relationship with your donor is never to cross the line from social influence into manipulation.
Things Major Donors Love/Hate: Transparency & Disclosure vs. Lying
Donors intuitively know when a charity isn’t being entirely forthright. Which is why they long for transparency and disclosure. And why they hold back in their giving.
Messaging to Donors: Content Matters – Length Doesn’t
When you construct any message to your donors, regardless of the media, I suggest you pay attention to the following five principles to keep the right content in the center of your message.
How to Put Stupid into Major Gifts
That’s what I thought when I heard about this. Really? Can anyone be so stupid? Now, I know stupid is a strong word and usually I don’t use it. But really, this has got to be one of the worst twists of logic I have ever seen. And then I realized: “It’s not that weird....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
