by Richard Perry and Jeff Schreifels | Nov 13, 2020 | Fundraising copy, Influence, Strategy | Communication, Major Donors, Moves Management
The path to a lasting relationship with your donor is to never cross the line from social influence into manipulation.
by Richard Perry and Jeff Schreifels | Nov 11, 2020 | Fundraising copy, Strategy, Telling the truth | Communication, Moves Management
Donors can tell when you’re stretching the truth, even for the best of reasons. As they trust you more, they’ll give more.
by Richard Perry and Jeff Schreifels | May 30, 2016 | Fundraising copy, Influence, Strategy | Communication, Major Gift Officers, Moves Management, Stewardship, Uncategorized
The path to a lasting relationship with your donor is never to cross the line from social influence into manipulation.
by Richard Perry and Jeff Schreifels | May 27, 2016 | Communication, Fundraising copy, Strategy, Telling the truth | Communication, Management, Moves Management, Philanthropy, Relationships
Donors intuitively know when a charity isn’t being entirely forthright. Which is why they long for transparency and disclosure. And why they hold back in their giving.
by Richard Perry and Jeff Schreifels | Feb 8, 2016 | Content, Copy Length, Fundraising copy, Offers, Writing | Marketing Plans, Moves Management, Social Networking, Uncategorized
When you construct any message to your donors, regardless of the media, I suggest you pay attention to the following five principles to keep the right content in the center of your message.
by Richard Perry and Jeff Schreifels | Aug 6, 2014 | Fundraising copy, Fundraising Offers, Messaging | Donor-Centered, Major Gifts, Storytelling, Uncategorized
That’s what I thought when I heard about this. Really? Can anyone be so stupid? Now, I know stupid is a strong word and usually I don’t use it. But really, this has got to be one of the worst twists of logic I have ever seen. And then I realized: “It’s not that weird....