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Major Donors Love When You Tell It Straight (not Manipulate)

Major Donors Love When You Tell It Straight (not Manipulate)

by Richard Perry and Jeff Schreifels | Nov 13, 2020 | Fundraising copy, Influence, Strategy | Communication, Major Donors, Moves Management

The path to a lasting relationship with your donor is to never cross the line from social influence into manipulation.

Major Donors Love Transparency

Major Donors Love Transparency

by Richard Perry and Jeff Schreifels | Nov 11, 2020 | Fundraising copy, Strategy, Telling the truth | Communication, Moves Management

Donors can tell when you’re stretching the truth, even for the best of reasons. As they trust you more, they’ll give more.

Things Major Donors Love/Hate: Telling It Straight vs. Manipulation

Things Major Donors Love/Hate: Telling It Straight vs. Manipulation

by Richard Perry and Jeff Schreifels | May 30, 2016 | Fundraising copy, Influence, Strategy | Communication, Major Gift Officers, Moves Management, Stewardship, Uncategorized

The path to a lasting relationship with your donor is never to cross the line from social influence into manipulation.

Things Major Donors Love/Hate: Transparency & Disclosure vs. Lying

Things Major Donors Love/Hate: Transparency & Disclosure vs. Lying

by Richard Perry and Jeff Schreifels | May 27, 2016 | Communication, Fundraising copy, Strategy, Telling the truth | Communication, Management, Moves Management, Philanthropy, Relationships

Donors intuitively know when a charity isn’t being entirely forthright. Which is why they long for transparency and disclosure. And why they hold back in their giving.

Messaging to Donors: Content Matters – Length Doesn’t

Messaging to Donors: Content Matters – Length Doesn’t

by Richard Perry and Jeff Schreifels | Feb 8, 2016 | Content, Copy Length, Fundraising copy, Offers, Writing | Marketing Plans, Moves Management, Social Networking, Uncategorized

When you construct any message to your donors, regardless of the media, I suggest you pay attention to the following five principles to keep the right content in the center of your message.

How to Put Stupid into Major Gifts

How to Put Stupid into Major Gifts

by Richard Perry and Jeff Schreifels | Aug 6, 2014 | Fundraising copy, Fundraising Offers, Messaging | Donor-Centered, Major Gifts, Storytelling, Uncategorized

That’s what I thought when I heard about this. Really? Can anyone be so stupid? Now, I know stupid is a strong word and usually I don’t use it. But really, this has got to be one of the worst twists of logic I have ever seen. And then I realized: “It’s not that weird....

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