Messaging to Donors: Content Matters – Length Doesn’t

by Richard Perry and Jeff Schreifels | Feb 8, 2016 | Content, Copy Length, Fundraising copy, Offers, Writing | Marketing Plans, Moves Management, Social Networking, Uncategorized

When you construct any message to your donors, regardless of the media, I suggest you pay attention to the following five principles to keep the right content in the center of your message.