Why do we have so much difficulty talking about the problem in our storytelling about our organizational work? Here are six reasons.
We must alter how we view and think about the relationship between non-profit donors and the organizations they support.
Here are some thoughts and suggestions on how to behave with donors during the coronavirus health crisis.
In every communication, you need to restate the problem you’re addressing and the good that will happen through your donor’s giving.
We often use too many words when talking or writing to donors. Focus on their needs, then stop talking.
If you have uncovered the donor’s interests and passions and are serving the donor to fulfill them through your organization, you are creating a situation where the donor is actively working out what they want to do in our hurting world through you. Believe me, they are thankful for you.