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Why Do Fundraisers Avoid the Problem in Their Storytelling?

Why Do Fundraisers Avoid the Problem in Their Storytelling?

by Richard Perry and Jeff Schreifels | Oct 28, 2022 | Donor Communication, Messaging, Mission, Problem-solving, Storytelling | Communication, Donor Conversation, Fundraising, Mission

Why do we have so much difficulty talking about the problem in our storytelling about our organizational work? Here are six reasons.

How to View and Think About A Non-Profit Donor

How to View and Think About A Non-Profit Donor

by Richard Perry and Jeff Schreifels | Jan 24, 2022 | Messaging, Mission, Relationships | Communication, Donors as Mission, Passions and Interests

We must alter how we view and think about the relationship between non-profit donors and the organizations they support.

Coronavirus and Major/Planned Gifts

Coronavirus and Major/Planned Gifts

by Richard Perry and Jeff Schreifels | Mar 11, 2020 | Messaging, Strategy | Communication, Donor Visits

Here are some thoughts and suggestions on how to behave with donors during the coronavirus health crisis.

A Lesson from Political Fundraising

A Lesson from Political Fundraising

by Richard Perry and Jeff Schreifels | Mar 4, 2020 | Giving Motivations, Messaging, Strategy | Donor-Centered, Giving, Reporting Back

In every communication, you need to restate the problem you’re addressing and the good that will happen through your donor’s giving.

Too Many Words – Most Meaningless

Too Many Words – Most Meaningless

by Richard Perry and Jeff Schreifels | Jun 26, 2019 | Brevity, Messaging | Communication, Donor-Centered

We often use too many words when talking or writing to donors. Focus on their needs, then stop talking.

What Your Donor Wants

What Your Donor Wants

by Richard Perry and Jeff Schreifels | Nov 25, 2015 | Communication, Cultivation, Messaging | Donor Retention, Donor-Centered, Major Gifts, Uncategorized

If you have uncovered the donor’s interests and passions and are serving the donor to fulfill them through your organization, you are creating a situation where the donor is actively working out what they want to do in our hurting world through you. Believe me, they are thankful for you.

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