How to View and Think About A Non-Profit Donor
We must alter how we view and think about the relationship between non-profit donors and the organizations they support.
Coronavirus and Major/Planned Gifts
Here are some thoughts and suggestions on how to behave with donors during the coronavirus health crisis.
A Lesson from Political Fundraising
In every communication, you need to restate the problem you’re addressing and the good that will happen through your donor’s giving.
Too Many Words – Most Meaningless
We often use too many words when talking or writing to donors. Focus on their needs, then stop talking.
What Your Donor Wants
If you have uncovered the donor’s interests and passions and are serving the donor to fulfill them through your organization, you are creating a situation where the donor is actively working out what they want to do in our hurting world through you. Believe me, they are thankful for you.
Watch Your Language!
When fundraising staff use language like “let’s hit them up for X dollars,” It makes my soul cringe. Can you imagine a donor hearing a MGO talking like this? It would be clear to them that they are simply sources of cash, not valued partners.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
