Donors’ giving patterns can get in a rut if we let them. We need to challenge them to change.
Major gift fundraising can’t really succeed if you’re not getting new donors in from an acquisition program, and cultivated donors from a mid-level program.
How do you start talking with mid-level donors when you haven’t had a program in place?
Too many caseloads of too many major gift officers are stacked with up a majority of donors who do not want to talk or connect with anyone. Qualifying your donors is the answer.
If major donors are right in your donor file, but you don’t believe they are, you will not look for them. If they can give more, but you don’t believe they can, then you will not ask them.