Getting larger major gifts is hard work, but you can do it.
What is the role donor research should have in major gifts? Learn how to structure this relationship in a balanced and productive way.
Donor research should support MGOs, not tell them what to do. That’s the manager’s job.
Donor research supports the MGO in providing helpful information about the already-qualified donors on MGO caseloads, not prospects.
These are the labor assets needed for a winning major gift team. Whatever the time, the place, or the field.
If major donors are right in your donor file, but you don’t believe they are, you will not look for them. If they can give more, but you don’t believe they can, then you will not ask them.