
Stop Using Donor Wealth Ratings to Build a Portfolio
Here are the problems you’ll encounter if you rely on donor capacity and wealth ratings as your primary method of building a portfolio.
Here are the problems you’ll encounter if you rely on donor capacity and wealth ratings as your primary method of building a portfolio.
If major donors are right in your donor file, but you don’t believe they are, you will not look for them. If they can give more, but you don’t believe they can, then you will not ask them.