Donors Will Not Give to Their Capacity Unless You Deal With These Two Issues
To inspire your donors to give to their capacity, implement these core principles and you will see the difference it makes in their giving.
To inspire your donors to give to their capacity, implement these core principles and you will see the difference it makes in their giving.
Here are the problems you’ll encounter if you rely on donor capacity and wealth ratings as your primary method of building a portfolio.
If major donors are right in your donor file, but you don’t believe they are, you will not look for them. If they can give more, but you don’t believe they can, then you will not ask them.