When a donor wants to make a significant gift – a real investment in your organization – she needs to make a heart connection. It’s your job to make that connection.
A recent memorial service had a big impact on me. It helped me to pause and think to myself, “Jeff, who do you really want to be? Are you living the life you intended to live?”
If you are finding it difficult to connect your organization’s work to the passions and interests of the donor, it is because you have not adequately taken that donor into the problem or need.
TED talks have great guidelines to help their speakers make a memorable impact on audiences in a brief time. Here’s how we’d adapt these guidelines for your presentations to major donors.
We challenge you to make this the year of “giving your donors hope.” Take some quality time to consider how you are going to make your donors feel good about the gifts they give to your organization. How are you going to give them hope?
If you or your organization struggles with using emotion with your major donors because “it just doesn’t feel right” or it’s “not professional,” Richard and I implore you to change this way of thinking.