Does your organization overflow with inspiration and vision? Are your programs top-notch and making an impact? If yes, then you have the right ingredients to keep good major gift officers. If you keep losing good people every couple of years, maybe this is your problem.
If you are finding it difficult to connect your organization’s work to the passions and interests of the donor, it is because you have not adequately taken that donor into the problem or need.
There will be an increase in efforts, on the part of fundraising professionals, to package their organization’s budgets so that the donating public can understand how the money is used and what funds are needed, and so that fundraising professionals can be more successful in their work.
You need projects that will match who donors are and what they are interested in. That will keep your them happy. And we all know that happy donors will stay with you.