Five Strategies That Suppress Donor Giving
Learn the five fundraising strategies that are actually suppressing donor giving at your organization.
What Would You Call the Annual Fund?
Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). We have had some interesting and thought-provoking comments from our Passionate Giving family, all of which we welcome and appreciate. Now, I am going to talk about the annual fund.
How to Tell If Your Major Gift Program is Transactional
The use of the words “prospect” and “annual fund” should be outlawed from fundraising. They create a transactional – not relational – mindset.
Losing Your Best Donors is a Sign of Success
If you succeed at moving a high-capacity general donor into the major donor category, your general donor program “loses” one of its very best donors. Of course, you aren’t losing anything at all, and it’s not a problem – it’s a major victory for your nonprofit.
The Answer is Found in the Middle
If your major gifts and direct-response can come together and figure out the middle donor situation, each of you will have much stronger programs.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
