If you succeed at moving a high-capacity general donor into the major donor category, your general donor program “loses” one of its very best donors. Of course, you aren’t losing anything at all, and it’s not a problem – it’s a major victory for your nonprofit.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
Most Popular Tags:
Accountability Asking Caseload Value Communication Cultivation Development Directors Director of Major Gifts Donor-Centered Donor Communication Donor Pipeline Donor Relations Donors Fear Focus Fundraisers Fundraising Fundraising ratios Giving Goals gratitude Impact Joy leadership Major Donors major gifts Management Managing Meaningful Connections Money Moves Management Non-Profit Leadership Non-Profits Passion Personal Development Philanthropy Planning Qualifying Donors Relationships Results ROI Stewardship Strategy structure Thanking Trust