Here are three ways you can partner with your direct response team to build personalized mid-level touch points.
When Direct Response and Major Gifts work together, there is an incredible opportunity to deepen donor relationships and increase net revenue.
If you’ve found your revenue streams too few, now is the time to do something about it.
If you succeed at moving a high-capacity general donor into the major donor category, your general donor program “loses” one of its very best donors. Of course, you aren’t losing anything at all, and it’s not a problem – it’s a major victory for your nonprofit.