by Guest Contributor | Jan 30, 2023 | Direct Mail, Direct Response, Donor Communication, Mid-Level Officer, Mid-Level Program, touch points | Direct Response, Mid-level donors, Touch Points
Here are three ways you can partner with your direct response team to build personalized mid-level touch points.
by Guest Contributor | Dec 14, 2022 | Direct Response, Donor Communication, Major Gift Fundraising | Communication, Direct Response, Donor-Centered
When Direct Response and Major Gifts work together, there is an incredible opportunity to deepen donor relationships and increase net revenue.
by Richard Perry and Jeff Schreifels | May 6, 2020 | Direct Response, diversification | Budgets, Structure
If you’ve found your revenue streams too few, now is the time to do something about it.
by Richard Perry and Jeff Schreifels | Oct 26, 2015 | Annual Fund, Direct Response, donor promotion, turf wars | Direct Response, Donor Retention, Major Gifts, Prospecting, Uncategorized
If you succeed at moving a high-capacity general donor into the major donor category, your general donor program “loses” one of its very best donors. Of course, you aren’t losing anything at all, and it’s not a problem – it’s a major victory for your nonprofit.
by Richard Perry and Jeff Schreifels | Jul 7, 2014 | Direct Response, Non-Profits, Philanthropy | Donor-Centered, Major Gifts, Non-Profits
by Richard Perry and Jeff Schreifels | Jul 7, 2014 | Direct Response, Non-Profits, Philanthropy | Donor-Centered, Major Gifts, Non-ProfitsA question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct-response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Okay, so I heard a lot of...