by Guest Contributor | Jan 30, 2023 | Direct Mail, Direct Response, Donor Communication, Mid-Level Officer, Mid-Level Program, touch points | Direct Response, Mid-level donors, Touch Points
Here are three ways you can partner with your direct response team to build personalized mid-level touch points.
by Jeff Schreifels | Mar 25, 2024 | Annual Appeal, appeals, Communication Preferences, Direct Mail, Donor Communication, Giving, Mail | Communication, Direct Response, Fundraising, Major Donors, Major Gift Officers, MGOs
Major donors on your caseload should continue to get regular direct response appeals (mail and email) just like the rest of the donor file.
by Richard Perry and Jeff Schreifels | Mar 12, 2018 | Connections, Direct Mail | Donor Attrition, Donor Retention, Giving
The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.
by Richard Perry and Jeff Schreifels | Jun 28, 2017 | Direct Mail, Generational Giving, Statistics | Moves Management, Strategic Plans
Focus on older donors who give the most. Don’t ignore younger donors – just keep things in perspective. Prioritize and focus as you make your plans.
by Richard Perry and Jeff Schreifels | Jun 25, 2014 | Annual Appeal, campaigns, Direct Mail, Giving, Stewardship | Development Directors, Donor-Centered, Fundraising, Philanthropy
I think one of the most annoying concepts in fundraising is this thing called the “Annual Appeal.” I know a lot of universities, hospitals and small non-profits use this strategy, but I gotta tell you, it drives me nuts! In fact, I wish we could kill the whole...