Direct Response and Major Gifts – Does It Work?
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
The Positive Effect of Human Touch in Major Gifts
The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.
Be Aware of WHO is Giving
Focus on older donors who give the most. Don’t ignore younger donors – just keep things in perspective. Prioritize and focus as you make your plans.
Let's Kill the Annual Appeal!
I think one of the most annoying concepts in fundraising is this thing called the “Annual Appeal.” I know a lot of universities, hospitals and small non-profits use this strategy, but I gotta tell you, it drives me nuts! In fact, I wish we could kill the whole...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
