by Guest Contributor | Jan 30, 2023 | Direct Mail, Direct Response, Donor Communication, Mid-Level Officer, Mid-Level Program, touch points | Direct Response, Mid-level donors, Touch Points
Here are three ways you can partner with your direct response team to build personalized mid-level touch points.
by Richard Perry and Jeff Schreifels | Apr 7, 2021 | appeals, Direct Mail, Giving | Communication, Direct Response, Donor-Centered
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
by Richard Perry and Jeff Schreifels | Mar 12, 2018 | Connections, Direct Mail | Donor Attrition, Donor Retention, Giving
The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.
by Richard Perry and Jeff Schreifels | Jun 28, 2017 | Direct Mail, Generational Giving, Statistics | Moves Management, Strategic Plans
Focus on older donors who give the most. Don’t ignore younger donors – just keep things in perspective. Prioritize and focus as you make your plans.
by Richard Perry and Jeff Schreifels | Jun 25, 2014 | Annual Appeal, campaigns, Direct Mail, Giving, Stewardship | Development Directors, Donor-Centered, Fundraising, PhilanthropyI think one of the most annoying concepts in fundraising is this thing called the “Annual Appeal.” I know a lot of universities, hospitals and small non-profits use this strategy, but I gotta tell you, it drives me nuts! In fact, I wish we could kill the whole...