Here are three ways you can partner with your direct response team to build personalized mid-level touch points.
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.
Focus on older donors who give the most. Don’t ignore younger donors – just keep things in perspective. Prioritize and focus as you make your plans.