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How Mid-Level Can Partner with Direct Response

How Mid-Level Can Partner with Direct Response

by Guest Contributor | Jan 30, 2023 | Direct Mail, Direct Response, Donor Communication, Mid-Level Officer, Mid-Level Program, touch points | Direct Response, Mid-level donors, Touch Points

Here are three ways you can partner with your direct response team to build personalized mid-level touch points.

Direct Response and Major Gifts – Does It Work?

Direct Response and Major Gifts – Does It Work?

by Richard Perry and Jeff Schreifels | Apr 7, 2021 | appeals, Direct Mail, Giving | Communication, Direct Response, Donor-Centered

Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.

The Positive Effect of Human Touch in Major Gifts

The Positive Effect of Human Touch in Major Gifts

by Richard Perry and Jeff Schreifels | Mar 12, 2018 | Connections, Direct Mail | Donor Attrition, Donor Retention, Giving

The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.

Be Aware of WHO is Giving

Be Aware of WHO is Giving

by Richard Perry and Jeff Schreifels | Jun 28, 2017 | Direct Mail, Generational Giving, Statistics | Moves Management, Strategic Plans

Focus on older donors who give the most. Don’t ignore younger donors – just keep things in perspective. Prioritize and focus as you make your plans.

Let's Kill the Annual Appeal!

Let's Kill the Annual Appeal!

by Richard Perry and Jeff Schreifels | Jun 25, 2014 | Annual Appeal, campaigns, Direct Mail, Giving, Stewardship | Development Directors, Donor-Centered, Fundraising, Philanthropy

I think one of the most annoying concepts in fundraising is this thing called the “Annual Appeal.” I know a lot of universities, hospitals and small non-profits use this strategy, but I gotta tell you, it drives me nuts! In fact, I wish we could kill the whole...

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