How to Think about Single vs. Multi-Year Asks
Donors are more focused on making a difference than they are in payment plans.
Think and Act Long-Term in University Fundraising
Is your university fundraising program going for quick cash with big-dollar campaigns? Or do they focus on long-term, transformational relationships?
When Your Major Donor is in the Middle of a Pledge
When a donor makes a multi-year pledge, it’s an opportunity to strengthen the relationship – not to let it slide.
How Campaigns Hurt Major Gifts
A special fundraising “campaign” can make quite a splash. But unless you’re really careful, this short-term goal can damage long-term relationships with donors.
How You Can Help Your Board Succeed
If you can help lead your board in fundraising, give them clear expectations, goals and a strategy – and manage them along the way – you will see success.
What Would You Call the Annual Fund?
Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). We have had some interesting and thought-provoking comments from our Passionate Giving family, all of which we welcome and appreciate. Now, I am going to talk about the annual fund.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
