Donors are more focused on making a difference than they are in payment plans.
Is your university fundraising program going for quick cash with big-dollar campaigns? Or do they focus on long-term, transformational relationships?
When a donor makes a multi-year pledge, it’s an opportunity to strengthen the relationship – not to let it slide.
A special fundraising “campaign” can make quite a splash. But unless you’re really careful, this short-term goal can damage long-term relationships with donors.
If you can help lead your board in fundraising, give them clear expectations, goals and a strategy – and manage them along the way – you will see success.
Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). We have had some interesting and thought-provoking comments from our Passionate Giving family, all of which we welcome and appreciate. Now, I am going to talk about the annual fund.