by Richard Perry and Jeff Schreifels | Mar 13, 2017 | Annual Fund, campaigns | Direct Response, Leadership, Strategic Plans
Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). We have had some interesting and thought-provoking comments from our Passionate Giving family, all of which we welcome and appreciate. Now, I am going to talk about the annual fund.
by Richard Perry and Jeff Schreifels | Jun 8, 2016 | campaigns, Culture of Philanthropy | Leadership, Major Gift Officers, Management, Philanthropy, Uncategorized
Major gift officers should look to themselves first. As MGOs seek change and reflect that back to their donors, colleagues and leadership, change will start to happen.
by Richard Perry and Jeff Schreifels | Jun 25, 2014 | Annual Appeal, campaigns, Direct Mail, Giving, Stewardship | Development Directors, Donor-Centered, Fundraising, Philanthropy
I think one of the most annoying concepts in fundraising is this thing called the “Annual Appeal.” I know a lot of universities, hospitals and small non-profits use this strategy, but I gotta tell you, it drives me nuts! In fact, I wish we could kill the whole...