How to Think about Single vs. Multi-Year Asks
Donors are more focused on making a difference than they are in payment plans.
Don’t Neglect Your Major Donors Who are Mid-Pledge
When a donor makes a multi-year pledge, it’s an opportunity to build trust and strengthen the relationship – not to let it slide.
No Credit for Pledges
When major gift officers get multi-year pledges, they should be congratulated – but these should not count for current-year goals. Cash is needed.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
