Here are the answers to some questions on higher ed fundraising we got during a recent webinar.
Is your university fundraising program going for quick cash with big-dollar campaigns? Or do they focus on long-term, transformational relationships?
Universities need to build a pipeline of donors that starts when a freshman walks onto campus.
Universities have an opportunity to reach major donors at lower levels than their culture has expected.
Stop prospecting for new major donors, and love the good donors you already have.
Too many universities have created a system to “get major gifts” that’s broken. It’s not focused on the donor, and it doesn’t honor the work of MGOs.