Here are the answers to some questions on higher ed fundraising we got during a recent webinar.
Is your university fundraising program going for quick cash with big-dollar campaigns? Or do they focus on long-term, transformational relationships?
Research and data are important to fundraising, but universities shouldn’t put them in charge of determining a final caseload.
Universities need to build a pipeline of donors that starts when a freshman walks onto campus.
MGOs at colleges and universities are being managed through metrics, instead of being encouraged to nurture relationships with donors.
Universities have an opportunity to reach major donors at lower levels than their culture has expected.