If you focus on just one thing this year: get to know your donors’ passions and interests. Here’s a story that shows the impact it can have.
Here are the answers to some questions on higher ed fundraising we got during a recent webinar.
Is your university fundraising program going for quick cash with big-dollar campaigns? Or do they focus on long-term, transformational relationships?
Research and data are important to fundraising, but universities shouldn’t put them in charge of determining a final caseload.
Universities need to build a pipeline of donors that starts when a freshman walks onto campus.
MGOs at colleges and universities are being managed through metrics, instead of being encouraged to nurture relationships with donors.