Answering Your Burning Questions on University Fundraising
Here are the answers to some questions on higher ed fundraising we got during a recent webinar.
Think and Act Long-Term in University Fundraising
Is your university fundraising program going for quick cash with big-dollar campaigns? Or do they focus on long-term, transformational relationships?
Use the Power of University Research and Data Departments Wisely
Research and data are important to fundraising, but universities shouldn’t put them in charge of determining a final caseload.
Build the University Fundraising Pipeline Immediately
Universities need to build a pipeline of donors that starts when a freshman walks onto campus.
Focus on Building Relationships, Not Reaching Metrics
MGOs at colleges and universities are being managed through metrics, instead of being encouraged to nurture relationships with donors.
The Donors That Aren’t Good Enough for University Fundraising
Universities have an opportunity to reach major donors at lower levels than their culture has expected.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
