Don’t Stop Sending Direct Response Appeals to Your Major Donors
Major donors on your caseload should continue to get regular direct response appeals (mail and email) just like the rest of the donor file.
Major donors on your caseload should continue to get regular direct response appeals (mail and email) just like the rest of the donor file.
If the major donor team and the direct-response teams are doing their work, there is harmony and consistency between both. They don’t worry about who gets credit for how the revenue comes in, because each department knows they need each other and it’s the organization AND the donor that is important.