Can Direct-Response and Major Gifts Work Together?

by Richard Perry and Jeff Schreifels | Jul 17, 2017 | Email, Mail, Soliciting | Communication, Direct Response, Moves Management

If the major donor team and the direct-response teams are doing their work, there is harmony and consistency between both. They don’t worry about who gets credit for how the revenue comes in, because each department knows they need each other and it’s the organization AND the donor that is important.