Event season comes along regularly. We get asked regularly about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission. Here are some tips.
This is event season. Because of that, Richard and I have been asked by a number of development professionals about how you turn an event donor who gives a major gift into an actual major donor who is inspired by your mission.
The answer is that it’s almost impossible
The use of the words “prospect” and “annual fund” should be outlawed from fundraising. They create a transactional – not relational – mindset.
Major gifts work is about a focus on donors, not dollars. It is about building relationship, not reaching into your donor’s pocket. Transactional-based fundraising should be avoided if you’re looking for success.