Here’s a Story About Why You Need to Know Your Donor’s Passions and Interests
If you take the time to understand how donors’ particular passions and interests relate to your organization, they will unleash their giving.
If you take the time to understand how donors’ particular passions and interests relate to your organization, they will unleash their giving.
Donors are NOT in love with your ORGANIZATION. They’re passionate about specific things you DO. They’re waiting for you to ask what those specific things are.
Organizations that are donor-centered and honoring of their people are successful. Those just going after the money are the ones hanging by a thread.