Through my many years of fundraising leadership, I’ve never empirically encountered donor fatigue.
This three-part series on myths in major gift fundraising is focused on things that managers say and hold to be true – things that just aren’t so.
This is the second in a three-part series of major gift myths. This one focuses on the MGO and the myths that surround what a MGO should be or should not be doing.
There are many long-held beliefs in major gifts fundraising that are NOT true. We want to share them with you so you can recognize them immediately and be able to respond to anyone who puts them forward.