How to Handle Donor Fatigue
If you think donor fatigue means donors are tired of giving, you’ve got it wrong. Donors are tired of the way you treat them. Here’s how to reset the relationship.
Donor Fatigue is a Myth
Through my many years of fundraising leadership, I’ve never empirically encountered donor fatigue.
Get Rid of Donor Fatigue
Your donor is tired of talking to you, probably because you’re not listening. You’re just trying to get to your fundraising goal.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
