Don’t Look at a Donor That Way!
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.
Nonprofits have forgotten that donors are as much a part of their mission as the work they do that helps change the world. It’s time for a paradigm shift.
Nonprofits are tempted every day to move major donors around like pieces on a chess board. Are you treating them like partners involved in your mission? Or are you just doing what’s best for the organization?