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Ignore My Preferences – Plan to Fail

Ignore My Preferences – Plan to Fail

by Richard Perry | Sep 25, 2023 | Curiosity, Donor Preferences, Donor-Centered | Accountability, Communication, Curiousity, Customer Service, Donor-Centered

If you ignore your donor’s preferences, they will more than likely leave your organization to find a more welcoming place to give their money.

Should Major Donors Get Fund Appeals?

Should Major Donors Get Fund Appeals?

by Richard Perry and Jeff Schreifels | Aug 9, 2019 | Donor Preferences, Solicitations | Communication, Direct Response, Donor-Centered

Do not make the fatal mistake of making a decision for your donor based on YOUR bias about your direct-response program communication.

Your Donors Want Choices

Your Donors Want Choices

by Richard Perry and Jeff Schreifels | Mar 13, 2019 | Donor Impact Portfolio, Donor Preferences | Budget, Passions and Interests, Programs

Your donors want choices in the ways they help the world through your organization. Are you doing the work needed to give them enough choices?

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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.

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