
Ignore My Preferences – Plan to Fail
If you ignore your donor’s preferences, they will more than likely leave your organization to find a more welcoming place to give their money.
If you ignore your donor’s preferences, they will more than likely leave your organization to find a more welcoming place to give their money.
Do not make the fatal mistake of making a decision for your donor based on YOUR bias about your direct-response program communication.
Your donors want choices in the ways they help the world through your organization. Are you doing the work needed to give them enough choices?