Are phone calls still relevant in an era of video calls and smartphones? What’s the proper phone etiquette when contacting your donors?
If you ignore your donor’s preferences, they will more than likely leave your organization to find a more welcoming place to give their money.
Do not make the fatal mistake of making a decision for your donor based on YOUR bias about your direct-response program communication.
Your donors want choices in the ways they help the world through your organization. Are you doing the work needed to give them enough choices?