Ignore My Preferences – Plan to Fail
If you ignore your donor’s preferences, they will more than likely leave your organization to find a more welcoming place to give their money.
Should Major Donors Get Fund Appeals?
Do not make the fatal mistake of making a decision for your donor based on YOUR bias about your direct-response program communication.
Your Donors Want Choices
Your donors want choices in the ways they help the world through your organization. Are you doing the work needed to give them enough choices?
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
