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How to Measure Missing Money from Donors

How to Measure Missing Money from Donors

by Richard Perry and Jeff Schreifels | Dec 29, 2021 | Attrition, Caseload Management, Donor File | Donor Attrition, Value Attrition

Understanding the impact of donor attrition and donor value attrition on your file is critical in developing authentic donor relationships.

Stop Prospecting!

Stop Prospecting!

by Richard Perry and Jeff Schreifels | Mar 9, 2016 | Donor File, Donor Information, Wealth Overlays | Fundraising, Major Gifts, Marketing Plans, Prospecting, Uncategorized

You really should not do any prospecting as a major gift officer. You should only talk to people who have already agreed to support you – the thousands of good donors on your file.

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