How to Measure Missing Money from Donors
Understanding the impact of donor attrition and donor value attrition on your file is critical in developing authentic donor relationships.
Understanding the impact of donor attrition and donor value attrition on your file is critical in developing authentic donor relationships.
A strong mid-level program is the key to building a healthy donor pipeline that will grow your major gifts program.
You really should not do any prospecting as a major gift officer. You should only talk to people who have already agreed to support you – the thousands of good donors on your file.