Listening to Donors Is Not What You Think It Is
Here are some findings from a study on good listeners – and we apply them to your work with major donors.
Stop Prospecting!
You really should not do any prospecting as a major gift officer. You should only talk to people who have already agreed to support you – the thousands of good donors on your file.
Are You Too Passive, or Being a Pest?
If the donor is receiving information she likes to receive – in other words, the information matches her passions and interests – then frequency is not a big problem. If, on the other hand, the donor is receiving contact from you that she is not interested in, your contact will not be welcome.
Top Performing MGOs are Strategic Solicitors (#4 of 4)
A top-performing major gift officer should be a strategic solicitor – one who has the confidence and skill to artfully ask prospective donors to make a contribution.
Top Performing MGOs are Information Distillers (#3 of 4)
Being an Information Distiller boils down to this: the successful major gift officer knows what she is talking about.
Top Performing MGOs Show Behavioral and Linguistic Flexibility (#2 of 4)
Top-performing major gift officers demonstrate behavioral and linguistic flexibility.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
