Asking your donors about their passions, interests, and motivations is a critical part of your work as a fundraiser.
Here are some findings from a study on good listeners – and we apply them to your work with major donors.
How many of the donors on your caseload do you really know? All of them? Stop and take inventory. I know from experience that most MGOs do not know their donors as they should. Make it your business this month to get to know your donors. It will be good for them and for you.