Don’t let Giving Tuesday divert your focus from where you’ll make the greatest impact: major gifts.
Major gift officers qualify donors for their caseloads to identify which donors are open to more meaningful connections with the organization and the MGO. Not all of them are.
How many of the donors on your caseload do you really know? All of them? Stop and take inventory. I know from experience that most MGOs do not know their donors as they should. Make it your business this month to get to know your donors. It will be good for them and for you.