
Get Off of Giving Tuesday and Get On to True Donor Care
Don’t let Giving Tuesday divert your focus from where you’ll make the greatest impact: major gifts.
Don’t let Giving Tuesday divert your focus from where you’ll make the greatest impact: major gifts.
Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing.
December is the time to implement two or three strategies outside your current strategic plan – strategies that either do more for or ask more from your donors.