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Get Off of Giving Tuesday and Get On to True Donor Care

Get Off of Giving Tuesday and Get On to True Donor Care

by Richard Perry and Jeff Schreifels | Nov 3, 2021 | Donor Motivations, Giving Tuesday, Year-end Giving | Fundraising, Major Donors, Major Gifts

Don’t let Giving Tuesday divert your focus from where you’ll make the greatest impact: major gifts.

What’s Wrong with Those Special Days

What’s Wrong with Those Special Days

by Richard Perry and Jeff Schreifels | Apr 3, 2019 | Giving Tuesday, Marketing, Strategy | Communication, Events, Marketing Plans

Be sure you know the difference between manufactured “special days” and the irregular opportunities that arise to bind your donor to your cause. They’re not the same thing.

What’s Your “December Plan” for Major Donors?

What’s Your “December Plan” for Major Donors?

by Richard Perry and Jeff Schreifels | Dec 9, 2015 | Cultivation, Giving Tuesday, Operating Funds, Year-end Fundraising | Donor-Centered, Fundraising, Relationships, Stewardship, Strategic Plans, Uncategorized

December is the time to implement two or three strategies outside your current strategic plan – strategies that either do more for or ask more from your donors.

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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.

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