When your back office isn’t equipped to support your fundraising efforts, you’re going to see higher levels of donor value attrition.
More and more non-profits are seeing income declining year-over-year, and donor value attrition is a big reason why.
It takes a long time to start a major gift program from scratch and see it become a fully-functioning part of your non-profit. Patience is required.
A good major gift officer is, in her caseload, creating a very healthy and robust group of donors who are staying with her organization and giving more.