![Beyond the Numbers: Asking the Right Questions in Fundraising](https://veritusgroup.com/wp-content/uploads/2024/06/AdobeStock_365818720-1080x675.jpeg)
Beyond the Numbers: Asking the Right Questions in Fundraising
If you aren’t asking the right questions about why your fundraising revenue is up or down, you can’t focus on the right solutions.
If you aren’t asking the right questions about why your fundraising revenue is up or down, you can’t focus on the right solutions.
When your back office isn’t equipped to support your fundraising efforts, you’re going to see higher levels of donor value attrition.
More and more non-profits are seeing income declining year-over-year, and donor value attrition is a big reason why.
It takes a long time to start a major gift program from scratch and see it become a fully-functioning part of your non-profit. Patience is required.
A good major gift officer is, in her caseload, creating a very healthy and robust group of donors who are staying with her organization and giving more.