Too often, an MGO has to go to the donor with a bucket of air and try to convey the vision for how her giving will make a difference. This does not work anymore. Specifics matter to donors.
Examine all of your asks and proposals in the next week or so, and look at the “because” in each of them. Does your “because” have something to do with solving a societal problem? If not, you are on the wrong track.
Make sure you’re presenting your major donors with information about a subject they’re interested in – but then don’t waste their time with complexity and detail they just do not want to consume or care about.
Too often, we talk about a societal problem using big-picture language, rather than boiling it down to one person, one animal or one forest. One-to-one is the way to get people to care – and to give.
If you are holding back on asking donors for a gift because they have “already given,” you are not being Donor-Centered. You are not allowing donors the opportunity to fund projects and programs that are changing the world!
There will be an increase in efforts, on the part of fundraising professionals, to package their organization’s budgets so that the donating public can understand how the money is used and what funds are needed, and so that fundraising professionals can be more successful in their work.