Specifics Make a Difference in Major Donor Giving
Too often, an MGO has to go to the donor with a bucket of air and try to convey the vision for how her giving will make a difference. This does not work anymore. Specifics matter to donors.
One Simple Word Changes Everything
Examine all of your asks and proposals in the next week or so, and look at the “because” in each of them. Does your “because” have something to do with solving a societal problem? If not, you are on the wrong track.
Keeping It Short, Simple and Donor Centered
Make sure you’re presenting your major donors with information about a subject they’re interested in – but then don’t waste their time with complexity and detail they just do not want to consume or care about.
Connect Your Donor to One Person
Too often, we talk about a societal problem using big-picture language, rather than boiling it down to one person, one animal or one forest. One-to-one is the way to get people to care – and to give.
When is Enough, Enough?
If you are holding back on asking donors for a gift because they have “already given,” you are not being Donor-Centered. You are not allowing donors the opportunity to fund projects and programs that are changing the world!
Nonprofits Will Increase Efforts to Package Budget for Donors: #4 Trend to Watch in 2015
There will be an increase in efforts, on the part of fundraising professionals, to package their organization’s budgets so that the donating public can understand how the money is used and what funds are needed, and so that fundraising professionals can be more successful in their work.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
