Starting a Major Gift Program
When starting a major gifts program, what are the three key things to focus on? Here’s what Jeff and Richard think after hearing the question.
Why You Need Different “Prices” For Donor Asks
In fundraising a donor parts with money when she perceives that the “price” she “pays” is worth the results she’ll see. A choice of prices is even better.
How to Do the Impossible with Your Donors
You CAN do the impossible with major donors: convert major donors’ giving from the same amount year after year, to increased and even transformational gifts.
The Main Reason Your Donor Will Not Meet with You
If a donor doesn’t want to meet with you, it’s likely because her perception of HOW you want to USE her TIME is not valuable enough for her.
It’s Only One Major Donor
Everything you do in major gifts – everything – is just one donor at a time. And everything you say to that donor must fit him like a glove.
Messaging to Donors: Content Matters – Length Doesn’t
When you construct any message to your donors, regardless of the media, I suggest you pay attention to the following five principles to keep the right content in the center of your message.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
