Why Don’t You Just Cover Up the Need?
Your donor needs to hear the truth about the ugly, awful things in this world – because their gifts can help solve these terrible problems.
Your donor needs to hear the truth about the ugly, awful things in this world – because their gifts can help solve these terrible problems.
When starting a major gifts program, what are the three key things to focus on? Here’s what Jeff and Richard think after hearing the question.
In fundraising a donor parts with money when she perceives that the “price” she “pays” is worth the results she’ll see. A choice of prices is even better.
You CAN do the impossible with major donors: convert major donors’ giving from the same amount year after year, to increased and even transformational gifts.
If a donor doesn’t want to meet with you, it’s likely because her perception of HOW you want to USE her TIME is not valuable enough for her.
Everything you do in major gifts – everything – is just one donor at a time. And everything you say to that donor must fit him like a glove.