The best way to bring a donor to a positive decision to support you is, first, to ensure that you are addressing their passions and interests – then be sure you are making a logical, reasonable and emotional presentation of a problem and its solution.
Examine all of your asks and proposals in the next week or so, and look at the “because” in each of them. Does your “because” have something to do with solving a societal problem? If not, you are on the wrong track.
There will be an increase in efforts, on the part of fundraising professionals, to package their organization’s budgets so that the donating public can understand how the money is used and what funds are needed, and so that fundraising professionals can be more successful in their work.
You need projects that will match who donors are and what they are interested in. That will keep your them happy. And we all know that happy donors will stay with you.
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
