You Can’t Have an Empty Store
You can’t expect your donors to give if you don’t have anything to “sell.”
Direct Response and Major Gifts – Does It Work?
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
Donor Decreases Giving – What Do You Say?
A change in behavior in the donor is a chance for you to (a) truly care and serve the donor, and (b) to correct offensive or disturbing behavior.
Six Principles of Influence for Fundraising: #1 – Reciprocation
Reciprocation: when a person does something first, others are more inclined to do something in return.
How to I.D. Donor Passions and Interests
How do you find out what drives your donors’ giving?
Blame the Tax Code Overhaul for Declining Revenue?
Declines in most non-profits have nothing to do with tax law changes; it has everything to do with valuing donors.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
