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You Can’t Have an Empty Store

You Can’t Have an Empty Store

by Richard Perry and Jeff Schreifels | Aug 13, 2021 | Fundraising Offers, Giving, Reasons for Giving | Donor Offers

You can’t expect your donors to give if you don’t have anything to “sell.”

Direct Response and Major Gifts – Does It Work?

Direct Response and Major Gifts – Does It Work?

by Richard Perry and Jeff Schreifels | Apr 7, 2021 | appeals, Direct Mail, Giving | Communication, Direct Response, Donor-Centered

Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.

Donor Decreases Giving – What Do You Say?

Donor Decreases Giving – What Do You Say?

by Richard Perry and Jeff Schreifels | Feb 1, 2021 | Giving | Communication, Donor-Centered, Value Attrition

A change in behavior in the donor is a chance for you to (a) truly care and serve the donor, and (b) to correct offensive or disturbing behavior.

Six Principles of Influence for Fundraising: #1 – Reciprocation

Six Principles of Influence for Fundraising: #1 – Reciprocation

by Richard Perry and Jeff Schreifels | Jul 22, 2020 | Giving, Personalization, Reciprocation | Donor-Centered, Major Gifts, Moves Management

Reciprocation: when a person does something first, others are more inclined to do something in return.

How to I.D. Donor Passions and Interests

How to I.D. Donor Passions and Interests

by Richard Perry and Jeff Schreifels | Feb 10, 2020 | Drivers, Giving, Philanthropy | Caseloads, Passions and Interests, Strategic Plans

How do you find out what drives your donors’ giving?

Blame the Tax Code Overhaul for Declining Revenue?

Blame the Tax Code Overhaul for Declining Revenue?

by Richard Perry and Jeff Schreifels | Dec 9, 2019 | Giving, Receipting, Stewardship, Thanking | Donor Attrition, Donor Retention, Fundraising

Declines in most non-profits have nothing to do with tax law changes; it has everything to do with valuing donors.

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