![The Sky Is Not Falling: A Look at the So-Called “Giving Crisis” in Philanthropy](https://veritusgroup.com/wp-content/uploads/2022/08/AdobeStock_83174027-1080x675.jpeg)
The Sky Is Not Falling: A Look at the So-Called “Giving Crisis” in Philanthropy
Some believe that an economic downturn will lead to a giving crisis. But what’s the key driver of giving? Hint: it’s not the economy.
Some believe that an economic downturn will lead to a giving crisis. But what’s the key driver of giving? Hint: it’s not the economy.
Donor giving trends can remain steady or even rise during times of economic uncertainty. It’s all about how you ask.
When someone gives in memory of a loved one, treat them with respect and dignity. In turn, you may inspire further support for your mission.
You can’t expect your donors to give if you don’t have anything to “sell.” You must present donors with a “product” that they can buy.
Major donors on your caseload should continue to get regular direct response appeals (mail and email) just like the rest of the donor file.
A change in behavior in the donor is a chance for you to (a) truly care and serve the donor, and (b) to correct offensive or disturbing behavior.