Declines in most non-profits have nothing to do with tax law changes; it has everything to do with valuing donors.
Why will your donor not give a gift? They probably do not believe their gift will accomplish something that deeply interests them
Our advice is not to focus on the new tax law’s effect at all but, instead, to focus on how you can help each of your caseload donors understand how their giving is making a tremendous difference on the planet.
“…This donor has a ton of money, and I thought I would be much further along by now.” The question we ask in these situations is “how are you setting your expectations?”…”
Jeff and I place this trait – viewing donors as partners – as a critical piece of a healthy relationship with the donors on your caseload.
Major gift outsiders can’t seem to get it: sometimes giving from a donor goes down. But we should continue to walk with them in the down times.