You have a Planned Giving Officer (PGO) in the organization and a MGO. The MGO has a donor on his qualified caseload who is currently giving to the organization. The donor has now written a planned gift with the organization. Does the MGO get credit for the planned gift?
This is a common question Jeff and I get. I talked to our Director of Planned Giving Services, Bob Shafis, and here’s what he says:
If the donor is on the qualified caseload of the MGO and has been working with the PGO to talk to the donor about the planned gift, then, yes, the MGO gets a “soft” credit while the PGO gets the “hard” credit. But that soft credit is NOT a credit toward the MGO’s major gift revenue goal. Instead, it’s a credit to the MGO in the planned gift category.
In other words, a $100,000 planned gift commitment comes in from a qualified donor on the MGO’s caseload. The annual major gift goal for the MGO is $1 million. The $100,000 planned gift commitment doesn’t get credited toward the MGO reaching the $1 million major gift goal. Instead, it’s noted that the $100,000 commitment came in from the MGO’s qualified donor. This is an important point. You cannot mix the two.
Bob Shafis also mentions this point: If the MGO has not been talking to the donor about a planned gift, and everything I have written above has happened, then there’s no basis for the MGO to get credit for the planned gift commitment.
In everything you do with your qualified donor, be sure that in the appropriate situation you involved your Planned Giving Officer. (Tweet it!) It’s important to have an integrated and unified approach.
Richard
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Integrating Planned Giving With Major Gifts
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Turning Planned Giving into Strategic Giving
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If the MGO worked solely with the donor on the PG, would the $100,000 count as a “hard credit” and thus toward the MGO’s $1M goal? Also, is it standard to calculate PG in an MGO’s ROI fundraising?
Our office has a strategy: Every gift officer is a planned gift officer. Every mid-level and major-gift officer has a goal for number of new PG commitments to achieve per year. The Gift Planning team has four functions: (1) mass marketing, (2) cultivating and soliciting planned gifts from non-major donors, (3) legal work around gift agreements and securing proceeds after the donor has died, (4) training and being a technical resource for mid-level and major-gift officers in their cultivation and solicitation of planned gifts. So the Gift Planning and major giving teams are incentivized to collaborate with one another, yet they also have distinct and non-competing zones of operation. We believe in collaborate-and-win, not divide-and-conquer.