Stop prospecting for new major donors, and love the good donors you already have.
Major gift officers need to concentrate on current donors, not prospecting for new donors. Your current caseload has great potential!
When major gift fundraising staff are involved in events, you need to have plans in place to take full advantage of their relationships with major donors – don’t just use them as “free labor.”
Non-profit managers sometimes get fascinated with the quest for new money from new donors, at the expense of taking care of existing donors who can give more.
MGOs are often told to go out prospecting for new major donors from among the wealthy. Stop it! Your best donors have already given to your organization.
Organizations that are donor-centered and honoring of their people are successful. Those just going after the money are the ones hanging by a thread.