In case you missed it, here’s a recap of our latest podcast episodes, webinars, and more resources to help you raise more revenue for your mission!

NEW Podcast Episode:

Yes, You Do Need to Ask All Year!

Asking your donors for gifts isn’t something you should save for the year-end giving season. When you’re tuned in to your donor’s giving preferences and interests, you can bring them additional giving opportunities even outside their regular giving season.

For this episode, we invited two guest fundraisers and clients of ours to share their expertise on this subject. Sarah Coen-Frei, Senior Individual Giving Manager at Minnesota Public Radio, and Fritz Gutwein, Major Gift Officer at Bread for the World, joined Veritus Group’s Karen Kendrick (Senior Director of Client Engagement) and Diana Frazier (Senior Client Experience Leader) for this conversation about how to approach asking year-round.

We hope you find these tips helpful as you work toward your next donor asks! Listen here.


Are You Getting Crushed By the Metrics?

Many fundraising leaders rely on measuring activity, i.e., how many phone calls the MGO makes, the number of face-to-face donor meetings each month, or how many asks. The problem with measuring activity is that it doesn’t demonstrate results and it’s not indicative of a meaningful engagement with that donor. So how should you measure success in major gifts?

In this webinar, Jeff and Diana chat with our client guest, Abby Muller of the Phoenix Rescue Mission, about which metrics should guide your strategy in fundraising. Watch the replay here.

NEW Podcast Episode:

Celebrating Women in Fundraising, Featuring Yolanda F. Johnson

In celebration of Women’s History Month, this podcast episode is all about how women are shaping and changing the field of fundraising. Joining Jeff Schreifels for this conversation is Yolanda F. Johnson, President and Founder of YFJ Consulting and Women of Color in Fundraising and Leadership (WOC)™, which specializes in fundraising, philanthropy, and best practices for equity and inclusion.

Check out this podcast episode to learn more about Yolanda’s work and to hear her perspective on lifting up more women and people of color in the non-profit sector. Listen here.


How Mid-Level Touch Points Led to a 300% Increase in Giving

How do you inspire greater giving from your donors? Invest in a mid-level program! The benefits of a thriving mid-level program are huge, and they touch on every part of your fundraising operations.

In this webinar, Diana and Kara lead a conversation on how a mid-level program can help you inspire larger gifts and create a healthy donor pipeline for major gifts. Watch the replay here.

FREE Resource:

Request a Free Donor File Assessment

How well are your mid-level and major gift programs performing? Do you know what your year-over-year donor value attrition rates are? Given your current program growth, do you know where you’ll be in five years? If you’re not sure, don’t worry! In our experience, most non-profit fundraisers, managers, and leaders can’t confidently answer these questions. That’s why we’ve developed our FREE and CONFIDENTIAL Donor Assessment. This comprehensive assessment will provide you with specific information around donor attrition rates, donor value attrition, program growth, and how many people you need to hire to grow effectively.

There’s absolutely no obligation to work with us, and you’ll learn the key steps you need to take for greater growth in 2024. Are you ready to get started? Head over here to request your FREE Donor Assessment today.


Looking for more? Check out all our available resources here, or we’d love to see you at one of our upcoming webinars!