You don’t have to be a small organization to be great at major gift fundraising; you just have to “think small.”
Multi-year pledges from major donors often lead to the donors being neglected by fundraising staff. Here are some tips for you to keep the donor engaged…
Major gifts work is often solo work, but strategizing donor plans with colleagues in collaboration can be so much more effective.
Having a CEO or Executive Director who embraces his role in major gifts is critically important. You have to get him there.
Sometimes you have to say “no” to a donor or a funder. Hopefully not very often, but as Richard always says, “a no can lead to a yes.”
The tough work – developing relationships with your current portfolio of donors – is actually the REAL work. Remember, these are the people who have already told you they love your mission. Love them back! Your major gift program will really take off.