Many non-profits don’t have a vision for long-term growth, and they get frustrated when they don’t see massive gains in revenue from new major gifts work within 6 to 12 months.
Have you ever been asked where you want to be in five years? Do you have an answer – or are you like most people who are just trying to get though the day?
Major gift officers should be evaluated based on the number of meaningful connections they create with donors. A meaningful connection moves the relationship forward toward a gift.