Universities have an opportunity to reach major donors at lower levels than their culture has expected.
Donors don’t naturally want to meet with fundraisers. Only when you’re building a partnership with them do they become interested.
When this crisis eases, let’s not go back to trying to meet a monthly metric. Let’s focus on meaningful connections that build relationships, instead.
We all know that happy and productive MGOs equals happy donors – and happy donors means that programs are funded, which is what we all set out to do!
What is true? What is real? In major gifts we get so focused on getting the money that we hardly stop to figure out who we should be relating to.
When reporting your fundraising results, do tell your stories – but first make sure you have all your metrics.