
Dealing with Wrong Thinking About Major Gifts
Are you letting unhealthy thinking keep you from achieving your mission? Learn how to address wrong thinking about major gifts.
Are you letting unhealthy thinking keep you from achieving your mission? Learn how to address wrong thinking about major gifts.
Value retention is bad across the non-profit sector but it’s particularly low in the healthcare sector. Here’s what you can do instead.
Today, you have a major donor file that has plenty of donors who give the same amount year after year after year. That’s a good thing. But you can turn a good thing into a great thing by knowing these donors and finally asking them to fund one of your projects and programs that they have a passion for.
Your focus has to be your current caseload of donors. Not the “rich woman” on the other side of town who has a ton of capacity. Don’t allow yourself to stray off the path of minding your portfolio of donors.