Are you letting unhealthy thinking keep you from achieving your mission? Learn how to address wrong thinking about major gifts.
Value retention is bad across the non-profit sector but it’s particularly low in the healthcare sector. Here’s what you can do instead.
Today, you have a major donor file that has plenty of donors who give the same amount year after year after year. That’s a good thing. But you can turn a good thing into a great thing by knowing these donors and finally asking them to fund one of your projects and programs that they have a passion for.
Your focus has to be your current caseload of donors. Not the “rich woman” on the other side of town who has a ton of capacity. Don’t allow yourself to stray off the path of minding your portfolio of donors.