Principles of Connecting with Donors on Social Media
Here are three operating principles you should have in mind as you consider connecting with donors using social media.
Donors Will Change Their Minds
People grow and change. Make sure you know how your donors’ interests and preferences are changing, too.
How to Identify Donor Communication Preferences
Many front-line fundraisers don’t take the time to identify each qualified donor’s communication preferences.
The Reluctant Major Donor
It can be frustrating when donors tell you they don’t want to talk or meet with you, but you know they’re still interested.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
