


Getting Leaders on Board with Major Gifts
Discussing donor value attrition – loss of donations from the same donors year after year – can be a powerful motivator for non-profit leaders considering investments in major gifts work.

Time to Plan: #3 – Refresh Your Caseload
A MGO must have fully functional and giving donors on his caseload who are contributing budgeted operating funds to the organization. Be sure to refresh the mix of donors in your caseload at least once a year.

How Long Should It Take? Timetable for a New Major Gift Program
Most folks have an unrealistic expectation about how long it will take to get a new major gift officer established.
Increased Accountability & Measurement: #3 Trend to Watch in 2015
In 2015, we expect to see an increase in accountability and measurement in all areas of a non-profit: fundraising, program and management effectiveness.
