Unless you see your donor as a partner in the work, fundraising can be purely transactional – you go to them when you want something, and then you leave them alone. It’s time for a change.
Leaders need to get their heads on straight, if their fundraising programs are to succeed. Wrong thinking is a major problem in today’s non-profits.
Too many major gifts programs are being ruined by non-profit leaders who are operating out of well-meaning ignorance. Take time to learn how major gifts works before making big changes.
Major gifts is all about connecting your heart to those you serve (or to a hurting animal or forest or ecosystem), and letting yourself feel the real essence of the situation. Letting your heart kick in.